South Asian entertainers are seeking global success. For years, American stars have come to India to expand their audiences. Now Indian entertainers are doing the reverse, taking a step towards building their audience in the United States. The challenge for some is finding that South Asian influence in a westernized way, they told the Wall Street Journal. The producer of Priyanka Chopra talks about the Bollywood star pursuing a music career in the United States. Her big break may be her regular appearances on the pregame show on the NFL Network. Its opened up a whole new audience for Chopra.