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Latitude News: Asian Americans Easy Targets for Casinos ht @SFdirewolf

slot machineA labor organizer recounted a story about her mother in total disbelief. Her mother played for three straight days at a casino, barely stopping enough to go to the restroom. She borrowed 35,000 from the casino so she could continue playing. and took out an 8-thousand advance on her credit card.

She lost it all and the casino never stopped her.

“The casino knew she’d been there for days,” says Cathy Lam Dang to Latitude News.  “How could they let her keep going? That kind of behavior is totally predatory.”

Many casinos market aggressively to Asian Americans. Its well known in the industry that Asians like to gamble. Their addiction rate is higher than other ethnic groups.  Community groups blame the casinos for not providing enough support for Asian Americans who suffer from gambling addiction.  Not surprising casinos have a different view.

“We are not unlike any other business out there that segments its marketing for different audiences,” says Judy Patterson, executive director of the American Gaming Association, a lobbying group. “It’s no different from what Starbucks and Bloomingdales do for their customers.”

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