The painted lady, literally, appears in a campaign for PETA–People for the Ethical Treatment of Animals. She’s trying to draw attention the benefits of going meatless.
“There’s so many issues tied to the meat industry. I mean, social, environmental, humanitarian—all of them. I know that when I’m eating that I’m not hurting the planet, I’m not hurting other people on this planet, I’m not hurting animals, … and I’m not hurting nature.”
You can see the naked Maggie Q on the billboard in the Buzz Feed.