On Islam reports the commercial for Prudential Financial Products shows a Muslim American fishing, playing in a yard with two toddlers, and sitting down to a family meal.
“That’s my world,” the 61-year-old Muslim said over that closing shot of the family dinner.
“You saw an African-American family interacting and then my name at the end. But one day I went to a mosque in Oakland with my friend, and the imam said, ‘This is good, it lets people know we are the mainstream.’” said Mujahid Abdul-Rashid, the Muslim depicted in an ad.
“Right away, you can see he’s Muslim. So he’s different from us, but he’s also like us. This lets us reevaluate American Muslim identity,” said Timothy Malefyt, a professor of marketing at Fordham University.