Wednesday 21st February 2018,

Community Issues

Ξ Comments are off

On Islam: Groundbreaking Commercial Depicts Muslim Americans As Mainstream

posted by Randall


Muslim boyA new commercial depicting a U.S. Muslim as an everyday American is receiving accolades from Muslim Americans excited over seeing the positive depiction.

On Islam reports the commercial for Prudential Financial Products shows a Muslim American fishing, playing in a yard with two toddlers, and sitting down to a family meal.

“That’s my world,” the 61-year-old Muslim said over that closing shot of the family dinner.

“You saw an African-American family interacting and then my name at the end. But one day I went to a mosque in Oakland with my friend, and the imam said, ‘This is good, it lets people know we are the mainstream.’” said Mujahid Abdul-Rashid, the Muslim depicted in an ad.

“Right away, you can see he’s Muslim. So he’s different from us, but he’s also like us. This lets us reevaluate American Muslim identity,” said Timothy Malefyt, a professor of marketing at Fordham University.

Popular Posts


Get Social

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 9,736 other subscribers

AsAmNews has Asian America in Its Heart

Please support AsAmNews by sharing & commenting on our stories

Like Us on Facebook & follow on Twitter