A new commercial depicting a U.S. Muslim as an everyday American is receiving accolades from Muslim Americans excited over seeing the positive depiction.
On Islam reports the commercial for Prudential Financial Products shows a Muslim American fishing, playing in a yard with two toddlers, and sitting down to a family meal.
“That’s my world,” the 61-year-old Muslim said over that closing shot of the family dinner.
“You saw an African-American family interacting and then my name at the end. But one day I went to a mosque in Oakland with my friend, and the imam said, ‘This is good, it lets people know we are the mainstream.’” said Mujahid Abdul-Rashid, the Muslim depicted in an ad.
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“Right away, you can see he’s Muslim. So he’s different from us, but he’s also like us. This lets us reevaluate American Muslim identity,” said Timothy Malefyt, a professor of marketing at Fordham University.