Traditional grocery stores usually draw customers from within a five mile radius. Not Super Kyo Po Plaza in Santa Clara, CA. It’s customers come from as far as 50 miles to get their supplies of traditional Korean foods, reports Cupertino Patch,
Owner Steve Kim estimates over 1,000 customers walk through his doors each day.
“Korean food is one of those foods that, if you grew up on it, you have to keep eating it because of the spices and the flavor. Kimchi is one of those foods that, if you don’t eat it for one day, you miss it,” said Kim.
“We have a pretty loyal following of seniors because we have the traditional Korean vegetables, which are predominately made into kimchi. The seniors have a tendency to eat more Korean food than the 1.5th generation or the second generation.”
Because the Korean American population is not concentrated enough to support a Korean grocery store in most communities, Super Kyo Plaza is one of the few.
You can read more about what motivates his customers to travel so far to buy groceries in the Patch,