Saturday 19th August 2017,

Community Issues

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New American Media: Two Newspapers Target Washington DC’s South Asians

posted by Randall

 

express indiaThe power of the press these days is more about will power for Rajan George, editor-in-chief of India This Week and Express India.

According to New American Media, George is a one person operation with the will to keep his 23-year old newspapers alive.

The recession hit the newspaper industry hard and major corporate advertisers no longer support the paper by buying advertising space.

“I used to have five people in the office once upon a time,” he said. Now he relies on himself and the occasional assistance of a freelancer.

New American Media is partnering with American University and other journalism schools to profile ethnic newspapers across the country.

George’s two free papers are filled with news from India, Pakistan, Nepal, Sri Lanka and Bangladesh and targets a pan South Asian audience with occasional announcements about local news and events in the DC area.

“It’s a unifying factor when you have a community event and publicize it through the local ethnic media.”

You can read about the challenges George faces to keep his newspapers alive in New American Media,

 

 

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