Filipino American newspapers are barely surviving competition for ad dollars from digital media, reports the Inquirer.
One newspaper is rumored to be in the process of shutting down.
We are not re-loading our racks anymore, “ an editor said to the Inquirer.
“Not many would admit it, but some papers are in dire straits,” a Bay Area marketing consultant said. “Not only digital but the avalanche of apps readily available on your smart phones and tablets have made the printed newspaper business less preferred and less lucrative,” he added.
The Inquirer takes a closer look at the future of Filipino American newspapers and the intense competition for ad dollars.