Sunday 17th December 2017,

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LA Times: Marines Launch Recruiting Effort Targeting Asian Americans

posted by Randall

Asian American MarineA new ad campaign tapping into Asian American values of family & education hopes to draw more Asian Americans into the Marine Corp., reports the LA Times,

Asian Americans make up just 2.41% of the Corp. Hawaiians and Pacific Islanders just 0.65%.

The Marines are pouring $100 million into a campaign to recruit  38,000 people a year.

Diversity is a big part of the effort with similar campaigns also targeting African Americans and Hispanics.



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