Sunday 21st January 2018,

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Rafu Shimpo: AARP Launches First Campaign Targeting Asian Americans

posted by Randall

AARP AAPI CampaignA new advertising campaign featuring Asian American community leaders has been unveiled by AARP, reports Rafu Shimpo.

The ads are the first of its kind for the organization specifically targeting the Asian American community and will run in print and online in New York, Los Angeles and San Francisco.

Three prominent leaders have been selected for the campaign.

Floyd Mori is the former president of the Japanese American Citizens League and now serves as the group’s Director of Public Policy. He was elected to the California State Assembly in 1975.

Ginny Gong served four terms as national president of the Organization of Chinese Americans and was instrumental in giving OCA a permanent presence in the nation’s capital.

Tony Taguba is just the second American born in the Philippines to make it to the position of general in the US Army.

“These three inspirational leaders in AARP’s first Asian Advertising campaign embody the spirit of AARP,” said Lorraine Cortés Vázquez, AARP executive vice president for multicultural markets and engagement. “These leaders live life with passion and purpose after 50 and serve as wonderful examples of continually seeking new possibilities. AARP celebrates them for their outstanding contributions of leadership and accomplishments.”

You can read more about what inspired these three community leaders to take part in the campaign in the Rafu Shimpo.

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