The boba generation is making it hip to be Asian American, according to the Voice of America.
Boba is a chewy tapioca pearl put in tea drinks. Its uniquely Asian and tea bars featuring boba have become popular in areas like Southern California with concentrations of Asian Americans.
“The boba place is unique to Asian people and so, if you want that Asian comfort, you come to a boba place,” explained Tiffany Porter, a U.S-born Chinese-American, “and so you can feel at home with a lot of other Asian people.”
Boba tea bars give Asian Americans a place to gather and feel comfortable about their culture. It’s a major difference from 30 years ago when Asian American culture was invisible and not part of the mainstream.
The comedy duo the Fung Bros even came out with a music video, Boba Life.
“I think the boba generation, if you will, can span everything from today’s teenagers up through people probably my generation. I’m in my early 40s now. It covers a good 20 years or so,” sociologist Oliver Wang explained.
You can read more about the boba generation in Voice of America.