Why do so many South Asian parents warn their children about getting tans?
That’s the question Can India asked.
The paper concluded there is a definite bias in the community for fair skin women. A skin lightening product known as Fair and Lovely is a runaway success, and according to one shopkeeper is particularly popular with parents of unmarried daughters.
India’s whitening cream market is a $432 million industry and is growing at a rate of 18 percent a year.
Despite that, Indian actress Nandita Das (pictured above) is throwing her support behind a dark is beautiful campaign.
“I want people to be comfortable in their own skin color,” Das said. “Indians are very racist. It is deeply ingrained.”
What is your preference? Do you agree there is a bias in favor of fair skin women?
“I want people to be comfortable in their own skin and realize that there is more to life than skin color,” she says
“I want people to be comfortable in their own skin and realize that there is more to life than skin color,” she says “I want people to be comfortable in their own skin and realize that there is more to life than skin color,” she says “I want people to be comfortable in their own skin and realize that there is more to life than skin color,” she says
“I want people to be comfortable in their own skin and realize that there is more to life than skin color,” she says
“I want people to be comfortable in their own skin and realize that there is more to life than skin color,” she says
RE: Do you have a preference for fair skin? Am certain within China & Japan there is s whitening skin product, however in the West, how about all those tanning lotions? Guess one is never happy in their own skin….
RE: Do you have a preference for fair skin women? great blog.