The world popularity of K-Pop took center stage last night at the first ever You Tube Music Awards, reports Jeff Yang in his column for the Wall Street Journal.
Girls Generation beat out such big more established names as Miley Cyrus, Justin Bieber, Lady Gaga, and One Direction for Video of the Year.
Their victory showed off the power of social media and all the like, shares and views Girls Generation’s I Got a Boy received.
“There are numerous fans on Twitter discussing how they stayed up with friends all night to vote,” says Flowsion Shekar, of K-Pop fansite Koreaboo. “Justin Bieber has a much larger fanbase, but they do not have the desperate drive that K-Pop fans have to really be recognized by the rest of the world.”
You can read more about what the Girls Generation win means for K-Pop in the Wall Street Journal.
You can watch the presentation of the award below followed by I Got a Boy.
