The National Sikh Campaign has hired former Hilary Clinton strategist Geoffrey Garin to help shape their message, reports NBC.
The campaign was started in March to overcome stereotypes of turban wearing Sikhs as terrorists and to highlight their contributions to society.
“The purpose of the campaign is to give other Americans a better understanding of who Sikh Americans are and what makes them valued members of the American community,” Garin said. “Most importantly, what are the insights about Sikh Americans that are most important to communicate?”
A video from the campaign by filmmaker Yaz Rabadi portrays a common experience about Sikhs in America.
You can read more about the campaign on NBC.