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Noonchi: So do you want to be white?

Nina Davaluri, Miss America 2013Skin lighteners are extremely popular in many parts of the world.

The crowning of Nina Davuluri (pictured) as Miss America brought attention to the preference for lighter skin in countries such as India.

Now an ad on display at New Koreatown Plaza in Flushing, NY shows the preference for lighter skin by some people is not just limited to those outside the United States.

The ad, reports Noonchi, shows a pretty Asian model with bold letters over her reading “Do you wanna be white?”

It promotes a skin “whitening” cream from Elisha Coy, a Korean cosmetic company.

Read what Noonchi says about the ad and let us know what you think.










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