Friday 19th January 2018,


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NDTV: Boss Wife Ad Stirs Debate

posted by Randall

smartphone adAn ad airing on television in India is sparking arguments about whether it advances the cause for women, reports NDTV

The ad for a new smart phone portrays a boss telling her employee he has to get the project done. When the employee tells her that’s impossible, she replies that not getting it done is not an option.

We see the boss come home and later learn the employee she ordered to work late is her husband.
Watch below.

Did the ad advance the cause of women or stereotype career women as super achievers?

You can watch a full discussion on the issue here.

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