The parent company of Taco Bell, KFC and Pizza Hut has dropped a five-pointed red star from the logo of its newest restaurant, the Banh Shop, reports Quartz.
The logo drew angry reaction from Vietnamese Americans who came to the US to escape communism after the fall of Saigon. The star reminded them of a yellow star on the flag of Vietnam under the communist regime.
Yum made the decision to drop the logo yesterday from its test restaurant in Dallas.
“It was never our intent to offend anyone, but we see we have made a mistake and in hindsight, we should have recognized this logo could be offensive,” Yum’s Senior Vice President Jonathan Blum wrote.
Members of the Vietnamese American community were pleased with the decision.
“I am happy because it means they are listening to the deep concerns and feelings of the Vietnamese-American Community (VAC), especially the South Vietnamese Refugees in Dallas area who fled from the brutality of North Vietnamese Communist regime after 1975,” said Thanh Cung, the president of the Vietnamese American Community of Greater Dallas, to CNBC.