Variety reports that Michelle Phan who gained fame on You Tube with her “how to” beauty videos is getting into the music business.
She’s forming music label Shift Music Group in partnership with Cutting Edge Group (CEG).
“I am passionate about finding undiscovered and talented artists,” Phan, 27, said in announcing the pact. “I want to help those artists get to the next level, and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision, and have a proven track record in innovation in the music business.”
The announcement comes as Phan is entangled in a legal dispute over the music she uses in her beauty videos. You can find out about that in Variety.