Four Asian American customers have sued Sephora for discrimination, saying they were singled out because of their Asian surnames, reports Bloomberg Business Week.
All four are VIP customers of the cosmetic retailer. They received notice of a special 20 percent off sale for Insiders, as high volume customers at Sephora are called,
When the four tried to take advantage of the sale, their accounts were blocked. The four contend the only criteria used to block them were there last names and the Chinese domain names in which their email accounts were registered.
As AsAmNews reported earlier, Sephora is concerned some customers are reselling sale items in the grey market at higher prices.
In a statement sent to this writer, Sephora said “This lawsuit significantly distorts the facts in this matter. We look forward to defending our actions in court. Among other points, we intend to make very clear that clients from a number of countries around the world have been impacted by a temporary block we needed to place on accounts in order to restore the functionality of our site during a surge of activity by resellers during a promotional event two weeks ago.”
The statement did not specify which countries or if all the countries blocked happened to be Asian.