The inclusion of Asian American viewpoints just makes good business sense, according to a blog by Maria Wen Adcock in the Huffington Post.
Adcock brought up the issue after the exclusion of Asian American bloggers from a media event about Fresh Off the Boat and Big Hero 6, two Disney projects with a heavy concentration of Asian American actors.
A Nielsen study found Asian Americans have a combined $718 billion dollars in buying power. That’s equal to the 18th largest economy in the world.
Asian Americans are the most active demographic on social networks and are more likely to make purchases online. This is a demographic that advertisers covet.
Some Asian American bloggers speculated that Disney avoided inviting Asian American bloggers because it doesn’t want to pigeon hole Fresh Off the Boat as an Asian American program. An #AAPI voices campaign followed the largely white press event with many expressing their frustration at the exclusion.
Adcock questions whether running away from Asian Americans makes good business sense. What do you think?
Fresh Off the Boat? How About a Seat on the Bus?