Actor George Takei is working his social media magic for a good cause and for his legacy project.
He launched an Indie Go Go campaign this weekend to support his Broadway production of Allegiance, the story of a Japanese American family ripped apart by the loyalty questions asked while they were incarcerated in World War II.
Takei’s goal is to raise $250,000 and in just two days, he’s already raised nearly $70,000.
George wrote:
“As an actor and an activist, it has been my life’s mission to tell the incredible story of the thousands of families who endured the Japanese American Internment during World War II. The upcoming Broadway musical Allegiance and the Japanese American National Museum (JANM) are the intersection of my art and activism. Inspired by my life experiences and those of internees like me, the show celebrates the triumph of the human spirit in the face of adversity. I consider it my Legacy Project, and I’ve come up with a way for the JANM to be a part of it. But I need your help.
“Typically, a show gets to Broadway with funding by a group of producers and investors. Allegiance’s producers have accepted my call to action for crowdfunding, with a minimum goal of $250,000, but with the potential for much more. The contributions here will act as if they had been invested by the JANM (Japanese American National Museum). The show will assign a proportional percentage of its profits to the museum, creating a source of funding for it in perpetuity.”
Boldly go with George where he has never gone before. https://t.co/R0QBDB8Wfa
— George Takei (@GeorgeTakei) March 21, 2015
Allegiance opens on Broadway with previews in October before its official opening on November 8 at the Longacre Theatre.
You can read George’s entire story of Allegiance, see a video which includes highlights from Allegiance’s record breaking run at the Old Globe Theater in San Diego and give to the campaign at Indie Go Go.