Natural Products Insider cites a new study from Nielsen which found Asian Americans spend 70 percent more on skin products than the overall U.S. population.
This is especially true for those Asian Americans between 18 – 35. This group wants high quality products, but aren’t necessarily swayed by private label brands.
Interestingly Asian American women are 9 percent more likely to buy skin care products for men.
You can read more on the growing economic clout of Asian Americans in Natural Products Insider .