Saturday 16th December 2017,

Bad Ass Asians

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Fashionista: Estee Lauder’s New “It Girl” Is Not Afraid to Change

posted by Randall
Irene Kim

Irene Kim

Model Irene Kim is Estee Lauder’s new “it girl.”

The Seattle-born Kim moved to Seoul when she was just in middle school. Her parents put her in an international school where she was one of just two Asian students. She didn’t speak a word of Korean and she said many considered her a banana.

She sat down with Fashionista after a recent appearance at KCON and talked about, among other things,  her signature  rainbow-hued hair..

“I just got bored with black hair and decided to dye the ends blonde. I did it myself because I wanted ombré.” Then some girl copied me and I was like, ‘Uh-uh we’re not going to have the same hair.'”

That’s when she dyed her hair blue. 

“I didn’t even tell my agency. I went to the agency and they stared at me for like five seconds in shock.”

When the agency got used to that, she prepared them for the next change.

“I was imprinting it into their brains for a couple months and they kept saying, ‘No, no, no, no.’ Finally six months later they said, ‘Fine, cut it.'” 

You can read about what Kim thinks of some famous celebrities she’s met like Justin Beiber and Kendall Jenner, as well as what her life is like being a Estee Lauder “it girl” in Fashionista

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