By Ed Diokno
A partnership between Filipino telecom giant, Globe, and Disney Southeast Asia has produced one of the most touching promos that you’ll see this time of year.
The ad features a shy girl who wears a Stormtrooper helmet to school. You’ll discover why she hides behind the helmet, but I won’t spoil it for you.
The ad is part of Globe’s #Create campaign intended to promote and protect the rights of Filipino girls and young women — and this time using the magic of a galaxy far, far away.
With the latest chapter of the Star Wars saga – Rogue One – ready to premiere this coming weekin the United States, the timing couldn’t be more perfect.
Globe is also offering a chance to win a trip to Florida for Star Wars events, movie tickets, and oodles of merchandise, ahead of the film’s Philippines premiere on Dec. 15.
It’s OK to say “Awww,” or even shed a tear. Go ahead.
Ed Diokno writes a blog :Views From The Edge: news and analysis from an Asian American perspective.
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