By Louis Chan
AsAmNews National Correspondent
Over the last few years, the NBA has made it a tradition to introduce a commercial featuring various NBA players marking the Chinese New Year.
Clearly the league has the Chinese market in its sights. But all skepticism aside, the commercials are well done and a pleasure to watch.
This year’s spots are entitled Fireworks and feature superstars Kyrie Irving, Anthony Davis, and Kawhi Leonard. Here’s one with Irving in the spotlight.
Jeremy Lin has starred in previous years, but with the Brooklyn Net point guard out for the season, he sat out this year’s promotion. However, he is participating in a Weibo chat. He will be at a traditional Chinese New Year dinner and taking questions from fans on February 6. He will also be seen on NBA’s China television and digital platform in a film short, Jeremy Lin: Roots.
According to Fansided, 12 NBA teams will be hosting Chinese New Year celebrations this year. Those teams are the 76ers, Bulls, Cavaliers, Clippers, Kings, Knicks, Raptors, Rockets, Timberwolves, Washington Wizards, Houston Rockets and Golden State Warriors.
Last night the Warriors wore their Chinese New Year jerseys during their game with the Minnesota Timberwolves.
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