HomeBad Ass AsiansTheater chains target women by offering previews of Crazy Rich Asians...

Theater chains target women by offering previews of Crazy Rich Asians

 
Views from the Edge

Can’t wait until August 15 to see Crazy Rich Asians? Several theater chains are offering opportunities to see the highly anticipated romantic comedy before the crush of moviegoers.

AMC Theaters is betting the movie based on Kevin Kwan’s best selling novel will have high appeal to women by offering a “Girls’ Night Out,” on Aug. 8, and offering a free souvenir wine glass. “Grab your girl gang and see Crazy Rich Asians a week early,” reads the promotion below:

 

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