HomeIndian AmericanTrump makes big ad buy targeting Indian American voters

Trump makes big ad buy targeting Indian American voters

White House photo depicts President Trump with Indian Prime Minister Narendra Modi during recent visit to India

Hoping to seize on his recent visit to India surrounded by large crowds, President Trump’s reelection campaign has made a five figure digital ad buy hoping to win over Indian American voters, reports Politico.

The campaign bought ads on Facebook, YouTube, and Instagram and is expected to run for two weeks.

The ad reads “Indian Americans are titans of business, masters of the arts and innovate technology like few others. Your contributions have strengthened our culture and economy. I will always fight for YOU!”

It is accompanied with the President and first lady standing in front of the Taj Mahal.

Trump returned to India without any major deals, but according to an analysis in The Guardian, the president saw the trip more as an extension of his reelection campaign rather than a diplomatic mission.

The president appeared with Indian Prime Minister Modi at a rally in Houston last year before thousands of cheering Indian Americans. There are 1.3 million Indian American voters in the United States, according to the Guardian. Whether he can win them over is a big question mark.

Almost 80 percent of Indian American voters supported Hillary Clinton over Trump in 2016. He hopes to change that.

“People have changed their minds about voting for Democrats,” said Sampat Shivangi, who will serve as a Trump delegate at the GOP convention this summer.. He predicted to Politico that Trump could reach at least 60 percent support from Indian Americans.

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