HomeBad Ass AsiansGold Open: $17K raised to buy out theaters for Shang-Chi

Gold Open: $17K raised to buy out theaters for Shang-Chi

Gold House, the non-profit amplifying Asian American voices in both media and business, is holding its first theater-exclusive Gold Open since the start of the pandemic for the breakthrough film, Shang-Chi and the Legend of the Ten Rings.

A Go Fund Me campaign for the first Marvel film with an Asian superhero in the title role launched just today and has already raised more than $17,000 of its $30,000 goal.

Special premiers with 1500 VIP audience members are planned for this Monday in Los Angeles and the following Monday in New York. More Gold Openings will be announced on the Go Fund Me campaign page.

“Films are more than just stages for talent and stories–they’re platforms to elevate entire communities,” said Brian Nemes, Head of Gold Open Operations.

Shang-Chi evolves around the story of a son as played by Simu Liu raised by a father who forces his son to confront the past and pulls him into the ring of the mysterious Ten Rings organization.

It also features Tony Leung, Awkwafina, Michelle Yeoh,Fala Chen, Meng’er Zhang, and Ronny Chieng.


For Bing Chen, founder of Gold House, this Gold Open is a way to stop Asian hate.

“One of the best ways to fight back is to fight together on the world’s biggest stages,” he said. “Shang-Chi and The Legend of The Ten Rings shows Simu as a bold human being, which represents the type of strong and affirming portrayals that our community needs more than ever. When the world hands you what you don’t want, you show them who you are.”

In addition, theater-goers are urged to make it a day or a night by not only going to the theater, but by patronizing their favorite Asian restaurants.

The hand-picked restaurant recommendations for Shang-Chi and The Legend of The Ten Rings fans include:

  • Bopomofo Cafe (Los Angeles)
  • Combo A (Los Angeles)
  • HaiDiLao (Los Angeles)
  • Hop Woo (Los Angeles)
  • Yang Chow Restaurant (Los Angeles)
  • Dim Sum Go Go (New York)
  • Hop Kee (New York)
  • Shanghai 21 (New York)
  • Chef Chu’s (San Francisco Bay Area)
  • Z & Y Restaurant (San Francisco Bay Area)

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