Netflix has officially launched “Golden, “a new social media channel dedicated to celebrating Netflix’s global Asian talent.
Over the past few years, Asian talent has shown brightly on Netflix. The Netflix original series “Squid Game,” is the most-watched Netflix show of all time. Golden will continue to celebrate the Asian diaspora’s success.
Golden joins Netflix’s other audience-focused channels like Strong Black Lead, Netflix Film, Con Todo, Geeked, Netflix Is a Joke and Most. Interested audience members can follow @NetflixGolden on Twitter and Instagram.
The announcement of the channel was paired with a launch video that can be viewed on Instagram, Twitter and Youtube.
“As a first-generation Chinese-American growing up in the Midwest, I rarely saw individuals who looked like me in American media, but also felt disconnected from the stars I saw in the Chinese soap dramas my mom binged,” Lucie Zhang, manager of Netflix Golden said in a statement.
“For me, being a part of the diaspora means existing in between cultures — and often feeling like you don’t belong fully in either. With Golden, we want to give the Asian diaspora community a way to feel more connected to each other’s cultures and their own by celebrating Asian talent, storytelling and artistry on Netflix.”
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