The three-time Grammy Award winner becomes Glossier’s first celebrity ambassador.
Olivia Rodrigo, 19, has partnered with the brand with its new You Look Good campaign, which emphasizes enhancing natural beauty with minimal yet effective products, Harper’s Bazaar reported.
“If I could send a note to the Glossier community, I’d say, you look good exactly as you are,” Rodrigo said in the press release, according to People magazine.
Billboard reports that Rodrigo will be working with Glossier on new product development, social content, and ad campaigns.
Glossier released a campaign video directed by Stevie Dance on Tuesday featuring Rodrigo.
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Along with the campaign video, Glossier shared the singer-songwriter’s three favorite products in a curated makeup set on their site for $45, Billboard reported. The three products include Boy Brow eyebrow gel, Ultralip, and Pro Tip liquid eyeliner.
“[The partnership] is also an extension of Glossier’s people-first approach to beauty with [the brand] and Olivia initially connecting over the belief that beauty is above all, celebrating where you’re at today and taking pride in your beauty journey,” the company said in a press release according to People magazine.
“We see many parallels between Glossier’s come-as-you-are ethos, Olivia’s candor, relatability, and the tell-it-like-it-is nature of her songwriting. Olivia, like Glossier, believes in looking and feeling good while finding joy in taking care of yourself.”
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