New York City’s Barclays Center will soon witness the landing of several prominent musicians from all over Asia. On November 26, MetaMoon Music Festival will provide concertgoers a platform to celebrate extraordinary artists and their craft and experience the vast array of Asian cultures.
Hypebeast describes the one-day festival as a way to provide visibility to Asian talent and use music to demonstrate the impact Asian American diaspora has had on American culture.
Hong Kong-based Graceful Media collaborated with Live Nation to combat the underrepresentation of Asians in the American entertainment industry and showcase the wide variety of immense Asian talent.
In a statement to Rolling Stone, Graceful Media founder Grace Chen said that MetaMoon Music Festival’s primary mission is to “bridge the gap between Asia and the U.S. and showcase the fact that pop culture and music are universal languages that can foster a stronger understanding.”
In the interview, Chen added that organizers chose New York City as the location for the festival due to the city’s diverse nature. It has the largest Asian American population in the United States.
“The Asian community has historically been underrepresented in American entertainment and media, and MetaMoon hopes to be that cultural exchange that shines a light on such talent, their stories, the fans, and overall Asian excellence,” Chen said, per Rolling Stone.
MetaMoon Music Festival will feature superstars such as headliner Lay Zhang from EXO.
Speaking with Rolling Stone, Zhang shared his excitement to make his arena debut in the United States. He shared that he has been working on new music and teased that he may preview the new tracks during his performance.
“I’ve always wanted to do something special for my fans, and I can’t wait to perform music live from my new E.P.,” Zhang said in the interview. “It’s going to be a really fun time with great vibes. I hope we’ll have a great day together.”
Other appearances include f(x) Amber Liu, Chinese singer-songwriter Tia Ray, and Hong Kong-based punk artist Tyson Yoshi. Others who will make their U.S. debut are jazz and pop artist 9m88, singer-rapper Sury Su, hip-hop artist ØZI, and pop star Karencici.
In addition to the musical performances, Rolling Stone reports that the festival will feature a food crawl and an Asian market in partnership with Gold House.
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