HomeFilipino AmericanJollibee ranked the second fastest growing restaurant brand

Jollibee ranked the second fastest growing restaurant brand

They’ll be a lot more opportunities to chow down on Jollibee fried chicken and spaghetti.

The popular Filipino restaurant is now recognized as the second fastest growing restaurant brand in the world, reports Esquire Philippines.

Much of that growth has occurred overseas, especially North America. The fast-food outlet recently opened its 100th location in North America and customers lined up as early as 20 hours before the opening.

Jollibee describes its growth plans as “aggressive” with new openings planned not only for the United States, but also Europe, Middle East, Asia and Australia, Phil Star Global reported.

It currently has 1668 locations in 17 countries. The ranking from Brand Finance also lauds the company’s financial position. It’s currently valued at $2.3 billion, up 51%.

“This valuation from Brand Finance gives us confidence that we are on the right track in our strategic goals for the brand. Jollibee’s ability to resonate with consumers across diverse markets and cultures opens opportunities for further expansion and growth, enhancing the potential for better shareholder value to investors and franchisees,” Jollibee Group CFO Richard Shin said to Phil Star Global.

Of course what customers care about is the taste. It’s Jolly Crispy Chicken in North America and Chickenjoy in the Philippines remain best sellers. It’s peach mango pie also remain popular.

Jollibee’s other brands in the Philippines include Greenwich, Burger King, Red Ribbon, Chowking and Mang Inasal.

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