HomeVietnamese AmericanQVC apologizes to its Asian American customers

QVC apologizes to its Asian American customers

QVC sent out an email meant to drum up sales for a handbag. Instead, that attempt at marketing backfired and the company found itself offering an apology to both its Asian and women customers.

Fox Business reports the shopping channel sent out the promotion on International Women’s Day.

The email read “you’ll love this bag longtime.” It reminded many of a similar line “Me love you longtime” from the 1987 movie Full Metal Jacket said by an Asian prostitute.

The scene has long been cited as an example of the stereotypical and demeaning portrayal of Asian women by Hollywood.

“Earlier today, you received a marketing email for our Today’s Special Value that used derogatory language that is offensive, particularly to the Asian community and women, in the subject line,” QVC President Mike Fitzharris said in his apology to customers, NBC reported. “I am personally sending this email because I want to apologize deeply that this happened. It runs counter to our values and principles as an organization and is in no way reflective of our commitment to Diversity, Equity and Inclusion, something that makes us stronger as an organization.”

The company vowed to work closely with its diversity, equity and inclusion team to ensure this doesn’t happen again.

“We are making immediate improvements to our process so that something like this does not happen again. This will be done closely with our Diversity, Equity, and Inclusion team to ensure we provide diverse perspectives and reviews with our language,” Fitzharris continued.

So far QVC has declined to respond to any questions from the media.

AsAmNews is published by the non-profit, Asian American Media Inc. Follow us on FacebookX, InstagramTikTok and YouTube. Please consider making a tax-deductible donation to support our efforts to produce diverse content about the AAPI communities. We are supported in part by funding provided by the State of California, administered by the California State Library in partnership with the California Department of Social Services and the California Commission on Asian and Pacific Islander American Affairs as part of the Stop the Hate program. To report a hate incident or hate crime and get support, go to CA vs Hate.

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest

Worth the Time

Must Read

Regular Features

Latest

Discover more from AsAmNews

Subscribe now to keep reading and get access to the full archive.

Continue reading