The total spending power of Asian Americans is $262 billion, according to a report in the Media Post. The Geoscape’s2013 American Marketscape DataStream puts the total spending power of African Americans, Hispanics and Asian Americans at $1.3 trillion dollars.
The same study found that Hispanics and Asian Americans spend more money over their lifetime with the average Asian American family spending $2.4 million, more than any other group.
You can read more about the spending power of people of color in the Media Post.
