Businesses spend tons of money to figure this stuff out.
An article in Media Post lists the brands that have earned the most loyalty from Asian Americans.
When it comes to cars, Audi tops the list. That surprises me. Anecdotally I thought the honor would go to Honda or Toyota, but apparently I guessed wrong.
In the fragrance category Asians prefer Chanel, according to an analysis from Vision Critical.
Best Buy is apparently the favorite specialty retailer.
And the favorite airline, celebrity and bank among Asian Americans are Southwest Airlines, Tom Hanks, and Chase.
You can see which brands other ethnic groups favor in Media Post.
Let us know if the list matches up with your favs.