Beauty Influencer Launches A New Inclusive Clothing Line

Nabela Noor, a Bangladeshi American beauty vlogger, just launched her new clothing brand called Zeba. According to Tubefilter, Noor’s line seeks to include all types of bodies with a unique sizing system.

Instead of seeing sizes small and large printed on shirts, words like passionate and loved will be printed instead, Bustle reports. Noor has taken this approach to help empower every body size.

“It’s not only diversity in shades that is so important,” she says. “We need to continue that conversation and also include diversity in shape — the average American women is about a size 14 or 16.” 

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I can’t believe the day has come where I can finally share @Zeba with you. Over a year ago, Zeba started off as a dream and quickly became my purpose. Today, Zeba is a real brand and community ready to challenge beauty standards and spark a self-love revolution. ⁣ ⁣ At the top of last year, talking about challenging beauty standards felt incomplete for me. I knew I wanted to do more to actually provide the tools to provoke change.⁣ ⁣ I want you to feel represented at Zeba. I want you to feel included at Zeba. You don’t have to shift who you are to fit society’s narrow standards of beauty. Its time to transform beauty standards to include YOU. ⁣ ⁣ The chances of “a girl like me” being able to launch her own global company may not seem so high. I come from a simple family with humble, hard-working immigrant parents. My father came to this country and drove a taxi so that his daughter could one day become a CEO. ⁣ ⁣ I don’t have any investors. I didn’t have any financial assistance. I don’t have any partners. I built this company from the ground up with people who believed in my vision, just like my parents built their lives in America from the ground up with people who believed in theirs. ⁣ ⁣ Today, my heart is full.⁣ ⁣ To my parents, Rana and Zeba, I hope you love what I created. I hope to make you proud. ⁣ ⁣ To anyone else who is “a girl like me,” I hope you know that girls like us can do anything. I am proof of that. I believe in you. ⁣ ⁣ As @Zeba launches today, I hope you know that this community is designed for you. It’s built for you to be seen, heard and to have a seat at the table. ⁣ ⁣ A home for us all to feel our most confident. A place to love yourself and others around you, no matter their walks of life. A brand with clothing and a sizing system designed to empower, shift the narrative and set a new standard. The Zeba Standard.⁣ ⁣ I hope you love Zeba and I hope to see you all at the @Zeba Instagram because there’s a lot waiting for you there. I hope you’re ready to redefine beauty, shift the status quo and unapologetically be your own kind of beautiful. ⁣ ⁣ Welcome to the self-love revolution.

A post shared by Nabela (নাবিলা) Noor (@nabela) on Jun 12, 2019 at 9:03am PDT

The YouTuber has more than half a million subscribers. On the platform, she not only talks about her life as a plus-sized Muslim American but also creates makeup tutorials and lifestyle content.

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