K-pop artists Enhypen, Kang Daniel and more are slated to make their U.S. arena debut later this year at the first-ever We Bridge Music Festival and Expo in Las Vegas.
The three-day event by We Bridge, backed by global entertainment company Infinite Prospects Entertainment, aims to connect creative expressions like music, media, art and fashion and celebrate Asian artists, cultures and leaders, according to their website.
The lineup includes other K-pop acts such as Viviz, Dreamcatcher, CIX, ONEUS, fromis_9 and BEO.
“With the rise in Asian entertainment into mainstream prominence, we wanted to bring more awareness and access to artists, talent, and brands within our community,” CEO of Infinite Prospects Entertainment Alex Kang told Rolling Stone.
Included in the expo is art displays and installations, an authentic Asian marketplace and a stage by the GRAMMY Museum that will host special performances and panels with the festival artists, according to Billboard.
“Our mission includes paying tribute to our collective musical heritage while also celebrating the dynamic connection in people’s diverse backgrounds and music’s many genres,” president and CEO of the Grammy Museum Michael Sticka told Billboard.
Previously, MGM Resorts International and Infinite Prospects Entertainment delivered BTS’ Permission to Dance tour in the city, helping to turn the Las Vegas strip purple, Rolling Stone reported.
“We see this as our humble beginning and have a vision of building an even bigger stage that is widely representative of all Asian talent,” Kang said.
The festival and expo is set to take place on April 21 to 23 at the Mandalay Bay Convention Center, and the Michelob ULTRA Arena at Mandalay Bay Resort and Casino.
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