Ted Sarandos praised “K-content” at a recent public forum, noting that many Netflix viewers are interested in Korean dramas and movies.
According to Variety, Sarandos discussed Netflix’s Korean content during a public forum at Seoul’s Four Seasons Hotel.
“[Korean content] is very often unpredictable and catches the American audience by surprise,” said Sarandos at the event, according to Variety. “I think what’s brilliant is to see film, unscripted and series all grow according to the interests of our Korean audience.”
According to The Hollywood Reporter, Sarandos said that 60 percent of Netflix members have watched at least one Korean title. The content is also building an international audience.
“Take just one genre — romance: 90 percent of K-romance viewing now comes from outside Korea. And last year, our Korean movie Carter and two TV shows — All of Us Are Dead and The Glory — hit the Netflix top 10 in over 90 countries. Of course, nothing quite beats Squid Game — the biggest TV show in history on any metric we’ve ever seen,” he said, according to The Hollywood Reporter.
In April, Netflix announced that it would be investing $2.5 billion into South Korean media. The streaming service hopes to use some of the money to develop Netflix original Korean media.
“We have a lot of licensed films, but going forward we want to invest in more original films,” Don Kang, VP of content for Korea, said, according to Variety.
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