From August 2 to September 15, the Grammy Museum in Los Angeles will be featuring “Hybe: We Believe in Music, A Grammy Museum Exhibit” to celebrate Korean pop music with Hybe Corporation, the South Korean entertainment company behind many sensational music artists.
This marks the museum’s first ever launch of a full-floor exhibit, having dedicated the entire third floor. “This is going to be one of the largest exhibits the museum’s ever curated,” museum President and CEO Michael Stickapart shared. Grammy Museum is working to support its ongoing initiative to explore music, cultures, fandoms and businesses of K-pop music.
The exhibit is comprised of 78 pieces to represent different K-pop idols, showcasing the outfits worn in well-known artworks such as BTS’s Yet to Come, SEVENTEEN’s Maestro, TOMORROW X TOGETHER’s Sugar Rush Ride, ENHYPEN’s Sweet Venom and LE SSERAFIM’s Easy.
The Grammy Museum announced that their collection “boasts accessories and performance gear worn by ZICO, fromis_9, BOYNEXTDOOR, TWS, &TEAM, and ILLIT,” marking the first time these artifacts will be on display together in one location.
For visitors, the exhibit also includes many interactive experiences such as a photo booth, sing-along and dance-along rooms, and access to additional exclusive content.
Also included is a permanent Mono to Immersive interactive, where BTS’s 2022 Grammy performance of Butter will be remixed to demonstrate the evolution of recording technology, dating back to 1920s technology, up to the modern day.
CEO Stickapart stated, “HYBE and their artists represent the present and future of the global music landscape, and our goal with this exhibit is to deepen the appreciation and respect for its creators and performers,” according to Hybe Corporation’s official press release.
Hybe COO Taeho Kim added that “putting out an exhibition that captures HYBE’s journey is a new experience for us … We look forward to welcoming music fans who visit the museum to enjoy and connect with our historical pieces.”
The special exhibit is an additional $20 to the general admission ticket, with reservations required for all visitors.
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