After three years of the state’s highly successful Clean California initiative — which has created 18,000 jobs and hauled away more than 2.6 million cubic yards of litter across the state — California is launching a new designation program to reward communities for committing to zero-litter policies and regular local cleanups.
Governor Gavin Newsom announced the launch of the Clean California Community Designation Program, a statewide effort encouraging local engagement to make communities cleaner, safer, and more sustainable.
The innovative program – in partnership with Caltrans, Keep America Beautiful, and Keep California Beautiful – is the latest feature of Clean California, Governor Newsom’s sweeping $1.2 billion, multiyear initiative led by Caltrans to clean up, reclaim, transform, and beautify public spaces.
The Newsom Administration joined the City of Fresno to launch the program and designate Fresno as one of 22 California communities first to take the pledge.
“For the past three years, Clean California has transformed littered areas around our state into
cleaner, greener, and safer spaces. Now, more than twenty communities are stepping up and
committing to do the same – becoming our state’s first Clean California Communities. We all
deserve to be proud of the neighborhoods we live in, and with this program, we’re making that a
reality for more Californians than ever.” -Gov Gavin Newsom
Governor Newsom marked three years of Clean California earlier this month. The Clean California program has created 18,000 jobs and hauled away more than 2.6 million cubic yards of litter – enough to cover nine lanes of Interstate 5 with an inch of trash from San Diego to the Canadian border.
The Clean California Community Designation Program highlights localities committed to a number of long-term, zero-litter policies designed to engage residents in supporting community beautification and environmental enhancement. Each municipality must complete 10 of 15 specific criteria to earn the designation. So far, 22 communities have taken this first step.
“We celebrated the first communities pledging to earn the Clean California Community designation and encourage others from across the state to join,” said Caltrans Deputy Director Mike Keever during the cleanup in Fresno. “The designation spotlights communities that are zero- litter leaders with a vision for a better tomorrow. These leaders understand the long-term benefits to clean communities, and we applaud them for their efforts.”
Clean California Designation Program criteria include a commitment from top local officials, a litter abatement plan, regular local cleanups and litter collection drives, establishing measurements tracking litter removal, and engaging local stakeholders and businesses.
In return, designated communities receive “Clean California Community” signage, educational resources, free cleanup kits, cross-promotional Clean California materials, and priority access to Keep America Beautiful national grant opportunities.
The program’s goal is to enlist 100 communities by June 2025. For more information or an application for the Clean California Designation Program, visit cleanca.com/designation.
For other ways to help clean up your own community or to list a cleanup event, visit the volunteer page at cleanca.com/volunteer.
(This article is supported by the Clean California Initiative and is published here under our ethic guidelines.)
AsAmNews is published by the non-profit, Asian American Media Inc.
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