In an effort to combat racism around the world, especially the rise in anti-Asian hate crimes since the pandemic, South Korea’s Ministry of Foreign Affairs (MoFA) and UNESCO have collaborated to create the global campaign, #LiveTogether.
The campaign has taken advantage of social media avenues to broadcast the message of fighting discrimination. The #LiveTogetherChallenge on Instagram invites people around the world to post a picture of themselves with the #LiveTogether logo and bring awareness to the cause. In addition to the hundreds of global supporters, a number of celebrities have joined in on the challenge.
The campaign is building towards the release of a unique music video: “Global Connect Season 1.” The video will include an a capella rendition of Disney’s “Colors of the Wind” sung by Maytree, an incredibly popular South Korean a capella group. It will also feature Ko Yeong Yeol, a Korean traditional singer. It will be illustrated by Puuung, a popular illustrator and animator. The video will also feature messages from Asian Americans celebrities Alex Landi, Amerie, and Alan Kim.
The teaser itself has amassed over 400,000 views, indicating widespread anticipation for the video, which is set to come out on August 10th. Their newest #Keywords video lets viewers know what to expect.
In addition to the Instagram challenge and the “Global Connect: Live Together” music video, the campaign has also held other virtual events to spread the message. The MOFA YouTube channel “KOREAZ” has held conversations on connecting with others through art. The first episode “How to Live Together in the Power of Art” features Ambassador Chang and “Connect, BTS” Director Lee Dae Hyung in a dynamic discussion of the similarities between diplomacy and art.
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They have also held a virtual K-Pop concert featuring artists like Ailee, MONSTA X, A.C.E., and more.
Kim Shin Bee, Second Secretary of UNESCO Division of Public Diplomacy and Cultural Affairs Bureau, explained the origin of the hand logo: “It expresses harmony of people in different races and classes in the shape of a hand…to express the hope to live together in peace.”
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