The movie Everything Everywhere All at Once is proving there’s room in the theaters in this pandemic era for an arthouse film.
Forbes reports the film starring Michelle Yeoh, James Hong, Stephanie Hsu, and Ke Huy Quan has topped $20 million at the box office.
That’s better than the Oscar-nominated Licorice Pizza ($17.3M) and another major arthouse release, The French Dispatch ($16.1M), reported Deadline.
Box Office Mojo reports Everything Everywhere’s Friday, April 22 gross (the latest data to date as of this writing) the film placed sixth overall in ticket sales topping $1.5 million in a single day.
The film is about a mother (Yeoh) fighting to keep her family together and keep her husband (Quan of Indiana Jones and Goonies) and daughter (Hsu of The Marvelous Mrs. Maisel) while caring for her father (Hong). Jamie Lee Curtis plays an IRS auditor who threatens to bring down the family’s laundry business.
All this takes place in the absurdity of the multiverse.
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The film marks the return of an arthouse strategy of opening in select theaters and gradually rolling out the film in the hope of strong buzz giving the flick momentum.
According to Deadline, studios had chosen during the pandemic to open in wide release and to stream their movies as soon as possible.
This weekend Everything Everywhere played in 2400 theaters.
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