The Democratic Congressional Campaign Committee (DCCC) announced a seven-figure investment in digital, print and radio advertising to engage with AAPI voters.
Recent research conducted by AAPI Data, Asian Americans Advancing Justice (AAJC) and APIA Vote found that 52% of registered AAPI voters surveyed reported not being contacted at all by the Democratic Party. Around 60% said they were not contacted by the Republican Party.
The DCCC ad campaign will target AAPIs in key battleground districts. According to a press release, a six-figure sum will be put towards digital ads highlighting “Republicans’ extreme agenda on abortion.” The ads will begin running in California, Nevada, New York and Virginia.
“The Republican agenda poses a threat to people nationwide and especially women and families within the AAPI community,” DCCC Senior Advisor for AAPI Engagement Allen Chen said in the press release. “As Republicans plot to further rip away a woman’s freedom to make decisions about her own body, voters will hear about the devastating and dangerous effects of the Republicans’ government overreach.”
Kurt Bardella, an advisor to DCCC, told MSNBC that the committee wanted to discuss issues beyond those that are designated as “AAPI issues.”
“So often we hear when we’re talking about Black communities, Latino communities, Asian American communities, we talk about them in the construct of just issues that relate to their community,” he said. “Well this is something that affects everybody and it’s so refreshing to see the DCCC… put together an ad that is much broader, that has a much larger and broader point that targets the specific community.”
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