The New York Times reports that action hero Jackie Chan is lending his name in the conservation effort to preserve the rhinoceros.
Photos of Chan taken on a sound stage show the actor holding the horn of the rhino, which has become popular with smugglers who covet the animal for medicinal purposes.
The horns are grounded up on the belief it can cure cancer and other illnesses.
It’s become so popular that hunters are killing rhinos just for the horns.
The trade has been taken over by the criminal syndicate which see this as a “low risk, high profit” proposition.
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Horns can bring in as much money as drugs, but without the risk of going to jail. Unlike drugs, those caught smuggling rhino horns usually get off with a fine.
You can read more about the rhino trade here and see pictures of Jackie Chan with the rhino here in the New York Times.