By Louis Chan
AsAmNews National Correspondent
The NBA is continuing its marketing push into China with four new videos featuring their biggest NBA stars wishing the world a happy Chinese New Year.
Brooklyn Net’s Jeremy Lin, Golden State’s Stephen Curry, and Houston’s James Harden return once again to take part in the campaign. This year they’ve added Anthony Davis of the New Orleans Pelicans.
The four ads are basically start the same, but we’re told will feature four different endings. They will be released through February 11.
Some have criticized the NBA for not expanding the campaign to Lunar New Year which would of course include the Korean, Vietnamese, Cambodian, Hmong and Thai communities, among others.
During the campaign, 60 NBA games will be made broadcast on televisions.
Four NBA teams will wear special Chinese New Year uniforms at special games during the two week celebration. Those teams will be the Warriors, Rockets, Raptors and Wizards. The Minnesota Timberwolves, Philadelphia 76ers, Cleveland Cavaliers, Sacramento Kings, Nets, Warriors, Wizards, Raptors and Rockets will host special Chinese New Year celebrations during their games.
Not coincidentally, the Rockets will retire Yao Ming’s uniform on February 3 during their game with the Bulls.
AsAmNews is an all-volunteer effort of dedicated staff and interns. You can show your support by liking our Facebook page at www.facebook.com/asamnews, following us on Twitter, sharing our stories, interning or joining our staff.