HomeAsian AmericansYellow Fever restaurant closing after culturally insensitivity charge

Yellow Fever restaurant closing after culturally insensitivity charge

Yellow Fever Restaurant
Whole Foods Photo via Twitter

A chill is in the air today at Yellow Fever in Southern California. The Asian fusion restaurant opened inside Whole Foods amidst controversy a year ago because many considered the name culturally insensitive.

LA Eater reports Yellow Fever will serve its last customer today in Torrance. The other locations in Marina Del Rey and Long Beach have already closed.

When it opened, coverage from food bloggers and the general news media was largely negative with many not focused on the food, but the name. Yellow fever is largely associated with the passive, yet sexualized stereotype of Asian women and the men who buy into that.

Today, the closure of the last Yellow Fever is barely being noticed.

The restaurant is run by a Korean American.

” This started and always has been a passion project more than a business, but at the end of the day if you can’t make money you won’t survive. We are so thankful for the experience and we know that we had an impact in some people’s lives and that makes the whole thing worth it,” Michael Kim told Eater.

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