Harry Shum Jr of Glee fame is teaming up with Asian American dance sensations Jabbawockeez to produce a music video in the fight against the mother to child transmission of HIV, reports Extra.
The campaign is a joint project between Coca-Cola & RED.
“We can have a great way to utilize dance as a way to raise awareness to hopefully eliminate mother to child transmission of HIV by 2015 so we can get that number down to zero,” said Shum Jr.
“What we decided to do was create movement that’s not too difficult to do,” said Kevin Brewer of Jabbawockeez. “It allows the person to get into the pocket of the music like feel the vibe and the flow and really that creates a positive experience for dancing.”
Extra: Harry Shum Jr & Jabbawockeez Team Up in Music Video to Fight HIV
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